Marketing shouldn’t just look busy. It should be busy — booking holidays, selling lodges, making it rain ROI.
But for many holiday parks, marketing often feels more like a cost centre than a growth lever. Social media’s buzzing, Google Ads are guzzling the budget, inboxes are pinging with campaign updates… and still, bookings trickle in. Oof.
So here’s a wild thought: what if, instead of throwing more money at ads, you invested in your marketing team?
Why Mentorship Actually Moves the Needle
Most holiday parks don’t have a full-time marketing strategist. They have incredible doers — passionate, creative, up-for-anything types. But without a guiding strategy, all that effort can end up a little scattergun.
It gives your team something rare and valuable: clarity. Suddenly, they’re not just chasing clicks — they’re connecting campaigns to bookings, to holiday home leads, to actual revenue. You know, the good stuff.
Done right, mentorship builds more than skill. It builds momentum. Teams start spotting opportunities, solving problems proactively, and upskilling each other. You’re not just ticking training boxes. You’re building a marketing engine that gets smarter every week.
Especially Relevant for Holiday Parks
Holiday park marketing teams are juggling:
Seasonal peaks and rainy-weekend lulls
Holiday home sales, last-minute bookings, hot tub weekends, New Year blowouts
Google Ads, Reels, TikToks, emails, hashtags (so many hashtags)
All while racing the clock, managing expectations, and often working with lean budgets.
What they rarely get is space — to zoom out, think strategically, and tie their efforts to outcomes. That’s where mentoring delivers serious ROI.
It helps your team:
Align campaigns with commercial goals
Spend smarter on ads
Create content that doesn’t just entertain — it converts
Because when marketing shifts from a never-ending to-do list to a business growth engine? That’s when the real magic kicks in.
So, What Kind of ROI Are We Talking?
Mentorship isn’t fluffy. It’s a commercial strategy — one with real, trackable benefits:
Efficiency: No more budget sinkholes or campaign confusion. Just sharper focus.
Conversions: Less vanity metrics. More real customers.
Capability: A more confident, competent team — who sticks around longer, too.
For your park, that could mean:
More off-peak bookings
- Better quality leads for holiday homes
- More direct bookings (less commission handed to OTAs)
- And a happier, more empowered marketing team
Why Work With JEM?
I’m a Fractional CMO who’s spent years on the frontline of holiday park marketing. I know the pressure. I know the potential. And I’ve seen the impact when you invest in your team’s strategic growth.
Mentorship isn’t a cost. It’s a multiplier. For results, for retention, for your sanity.
Want to explore how it could work for your park? My inbox is always open.